Social Networking is a cultural phenomenon these days. From the MySpace.com craze to potentially powerful endorsements such as Rapleaf, people are using technology not only to connect but to validate each other in the relationship as well.
For the professional, LinkedIn offers career and professional services connections. You can invite someone to be part of your network, and if they accept, they conceivably bring along all the people who are connected to them as well. This is “the friend of a friend” connection taken into the 21st century.
What’s more, jobs that networked individuals are aware of are posted as well. We often say that getting a job is not as much about who you are as who you know. LinkedIn helps you leverage any personal connections to aid you in getting your toe in the door.
LinkedIn is an online network of more than 6.5 million experienced professionals from around the world, representing 130 industries.
When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners. You can add more connections by inviting trusted contacts to join LinkedIn and connect to you.
Social networking has come to the fore in a world where people are increasingly distanced from each other by stress and overwork, yet are electronically connected in an instant across vast distances. Dealing with this paradox requires the institution of new tools and folkways to integrate the technology into our working worlds.
Just as the Better Business Bureau did in the last century, social endorsement tools such as LinkedIn and Rapleaf provide a degree of trust and confidence when dealing with strangers one meets on the Web.